Sake High!: Redefining Sake in America's Booming Market
Oct 9, 2023
North America is experiencing a 'sake boom,' with a surge in popularity and awareness. Japanese sake exports have doubled, reaching nearly 36 million liters annually from a starting point of 14 million. The average price per liter for exports has also doubled in the last decade, and this upward trend is expected to continue.
Sake is aligning well with the current trends favoring low-ABV beverages and ready-to-drink options. Mixologists are also getting creative with sake in their craft.
This presents an ideal moment to introduce trendy sake brands tailored to the American palate and the younger generation.
Types of Sake and Innovative players
Sake grades are classified based on rice milling ratios, and the ingredient. Premium sake has no added distilled alcohol - it’s brewed using purely natural ingredients: water, rice koji and yeast. This purity results in a full-bodied sake with subtle fruit and acid notes, making it a versatile companion for various cuisines. It’s such a clean, simple, yet elegant beverage, that can help elevate any moment.
The more rice milling required, the more expensive the sake becomes. Junmai sake gets popularity because its premium quality with a more accessible price. Its rich and flavorful taste is catered to American palette as well.
A few innovative players that delivers premium Junmai sake includes Soto, Kato Sake Works, WeSake and our favorite - Sake High!
Sake High! stands out as a unique sake brand in the US market. It not only offers a sophisticated and elegant design but also brings a playful character that resonates with the younger generation. Picture yourself holding a can of Sake High! at a lively karaoke night, a vibrant music festival. Sake High! strikes the perfect balance between style and youthful charm.
Sake High!, A Movement of Joy and Inclusivity
Collaborating with a local brewery in Kyoto, with a heritage spanning over 130 years; Sake High! crafted a premium Junmai sake that embodies purity and authenticity.
Beyond being a drink, Sake High! is a movement aimed at spreading joy and inclusivity through sake. "A lot of people only think of drinking sake with sushi," said Co-founder Brenna Turner. "We want to break those norms and encourage people to enjoy sake with any meal, at the beach, at a concert, or at a party. Our sake is light, refreshing, and extremely drinkable on any occasion.”
Cheers to Sake High! and its contribution to the growing sake culture in America.
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